Tiger Beer ads banned over pics of Thai ladyboy

A print campaign for Tiger Beer, featuring a ladyboy as the third most desirable Asian "export", has been banned by the advertising regulator.

The Advertising Standards Authority ruled that the Tiger Beer ad was disrespectful to Asian culture, made a link to sex trafficking, and was "likely to cause serious or widespread offence".

Tiger Beer's ad, which appeared as a poster and in free newspapers Metro and London Lite, featured a small image of a bottle of Tiger Beer in the top corner. with a first place star and the strapline "The Far East's Most Desirable Export Since 1932".

The ASA received eight complaints about the ad, the bulk of which was taken up by what appeared to be a woman - in black stockings, knickers and a bra - with a third place star.

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Guardian Unlimited

Wed Nov 26

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