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iPhone ad rapped as 'misleading'

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A television advert for the iPhone misled consumers, the Advertising Standards Authority has ruled.

Two complaints to the watchdog noted that the advert said "all the parts of the internet are on the iPhone".

But the ASA said because the iPhone did not support Flash or Java - two programs that form part of many webpages - the claim was misleading.

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{"commentId":2616973,"authorDomain":"kirklennon"}

Maybe Apple could just change it to "all the good parts of the internet are on the iPhone"? In over a year of owning an iPhone I've never once even come across some Java (I rarely stumble across that on my iMac either), and I only occasionally come across some Flash-only content. Of particular relevance is that on none of those occasions have I ever really cared; I wasn't missing out on something important, and even if the iPhone did support Flash, it wouldn't have made for a superior experience. There's some stuff that just isn't meant to be viewed on a phone—even the iPhone—and most uses of Flash fall into that category.

{"commentId":2616973,"threadId":"341839","contentId":"1793575","authorDomain":"kirklennon"}
  • 1 vote
Reply#1 - Thu Aug 28, 2008 1:13 AM EDT
{"commentId":2618436,"authorDomain":"somefool"}

Is it worth noting there's also no IRC, IM, Usenet, FTP, WoW, Second Life, etc - all of which are all on the 'internet'.

{"commentId":2618436,"threadId":"341839","contentId":"1793575","authorDomain":"somefool"}
  • 1 vote
Reply#2 - Thu Aug 28, 2008 8:53 AM EDT
{"commentId":2640059,"authorDomain":"masternav"}

The irony of it is that Java introduces some vulnerabilities and Flash is problematic - the PC version is too fat and Flash Lite is too "skinny". So even if the iPhone were to run one (memory hog) or the other (too Lite to look good on the iPhone) it would be a questionable solution. Note that Adobe is working on a version just for the iPhone ("just right") we will have to see if Apple is willing to entertain that solution.

{"commentId":2640059,"threadId":"341839","contentId":"1793575","authorDomain":"masternav"}
  • 2 votes
Reply#3 - Fri Aug 29, 2008 12:57 PM EDT
{"commentId":2653705,"authorDomain":"kirklennon"}
Note that Adobe is working on a version just for the iPhone ("just right") we will have to see if Apple is willing to entertain that solution.

I think Apple's answer is pretty obvious: a big, fat NO. Apple may begrudgingly put up with Flash on the desktop, but Flash is not a de facto standard for mobile browsing, and Apple is doing everything that it can to ensure it never becomes one (and if their push for open standards hurts desktop Flash too, so much the better).

{"commentId":2653705,"threadId":"341839","contentId":"1793575","authorDomain":"kirklennon"}
  • 1 vote
Reply#4 - Fri Aug 29, 2008 11:38 PM EDT
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